by Alison Rothwell
In order to maximize Facebook as a marketing tool you need to integrate it into your other business marketing strategies and tactics. You're going to also want to integrate it into your website and/or blog. Facebook isn't nearly as effective as a standalone tactic as it can be when you embrace it completely.
One of the most powerful ways to embrace Facebook to both drive traffic and customers to your website and to also build your Facebook community is to integrate Facebook plug-ins into your website or blog. Facebook offers Plug-Ins; you can find them here