How do you begin writing a Press Release, what story should you tell to attract readers and journalists to keep talking about you?

It's time to put your creative hat on to think about angles you could use. The idea is you want to position yourself as an expert in your field, that you know what you are talking about and your business is worth writing about.

Here are some more great tips for targeting your press release, from Julie Sherwood of Get In the Press.  You can see previous articles written by Julie here.