Win a card making set and set of stamps from Stampin’ Up – see below
As many industries struggle from the impact of recession, one industry is continuing to prosper. In this article, Paula Gorry, UK Business Development Manager, Stampin’ Up! UK discusses how the craft industry is achieving continued growth and in the process, creating entrepreneurial opportunities.
With a value of $29 billion in the US, craft has enjoyed a lucrative and profitable status. In the UK, the estimated number of contemporary craft making businesses stands at 23,050 with an estimated total income of £457 million. The direct selling phenomenon has been an important contributing factor behind this growth. Direct sellers, according to the Direct Selling Association, generate £2bn worth of sales annually in the UK.
Direct selling can be defined as goods sold directly to consumers outside a fixed retail environment, like a shop. Therefore as a business model it offers complete flexibility for the seller. At Stampin’ Up! our demonstrators are able to expand their business as much or as little as they want, helping them to balance their work with other commitments such as family life, other jobs or study.
Passion for your product is a guiding principle for every successful direct seller. Stampin’ Up! appeals to both those who love crafting as a hobby and those who have turned their passion into a full or part-time job. Enthusiasm will always ease the selling process – making it much more fun to continue expanding the business.
The crafting community is also thriving in the context of multi-channel communications. There are a number of crafting tutorials posted online on You Tube, as well as Facebook groups set up for those interested in crafting for the first time. Meanwhile online platforms such as Pinterest and Instagram are enabling people to share their works as well as receive feedback from fellow crafting enthusiasts. Social Networks have enabled the crafting community to expand their target audience, sharing their passion and creativity anytime, anywhere.
The crafting industry is also tapping into the digital world with new digital crafting tools. We recently launched a free app accessible on iPad and iPad mini which is designed to supplement My Digital Studio – our intuitive digital crafting software platform for computers. The app is designed to help users browse our new digital craft accessories available for download on My Digital Studio.
The mainstream media has also played its part in helping to raise the profile of crafting. The final of the Great British Sewing Bee on BBC 2 attracted 2.7 million viewers and programmers have already confirmed there will be a second series of the show. These viewing figures encapsulate the popular interest in crafting which has developed into sales for many crafting industries.
During these austere, recession-hit times, it is no surprise that crafting is enjoying increased growth. In this increasingly fast paced world, there is a growing desire across all generations to connect with something real and tangible.
Win a Stamp Kit and Card Making kit from Stampin’ Up
Stampin Up are pleased to offer three prizes, each consisting of an “On its Way Simply Sent” card making kit, and a “Thanks and Hello” stamp set – total value £19.90