Brightword Publishing has created a series of books aimed at small business owners, called Business Bites:
Titles in the series so far are as follows:
Finance for Small Business: by Emily Coltman - a straight talking guide to finance and accounting
Selling for Small Business: by Jackie Wade - a guide to what it takes and how to do it
Pitching for Small Business: by Laura Rigney - How to successfully prepare your business, brand and products, and sell to retail buyers
Twitter your Business: by Mark Shaw - A beginner's guide to using Twitter
Finance for Small Business
Is fear of the money side of running a business holding you back? Would you love to turn your passion into a small business, but are frightened of getting on the wrong side of the taxman? Do you run a small business and find it's a desperate struggle to keep all your paperwork in the right place, never mind work out how much tax you should pay each year?
In this friendly, informative ebook, bi-lingual qualified accountant Emily Coltman guides you through what you need to know on the finance and accounting side when you're setting up and running a small business.
Bi-lingual? Emily speaks plain English as well as accountants jargon! She has many years experience of helping small business owners with their finance and accounting, and this ebook is written for anyone running a small business for whom double entry might as well be double Dutch!
This ebook explains the different ways a business can be set up and structured legally and what the advantages and disadvantages of each kind of structure are, including the different taxes that each has to pay, and when those taxes have to be paid.
It looks at where you might find the money to start or grow your business, and why you might choose the different sources.
There are suggestions for how to organise your paperwork and advice on what records you need to keep and for how long.
You'll hear how to keep on the right side of the taxman, what expenses you can and can't claim tax relief on, and how to claim tax relief when you buy equipment for your business - and what 'tax relief'' actually is!
How do you work out whether your business has made a profit, and why do you need to know that? Do you have enough cash coming in to pay your bills? Where will that cash come from? Do you need to be registered for VAT? Will that help your business or just cause more administrative hassles? Could you even save money by being registered for VAT? When, if ever, should you hire an accountant or bookkeeper? What can a good accountant do for you? What should you look for and what should you avoid when you're choosing your accountant? And where would you like to take your business for the future? Where will the cash come from to help you meet your dreams for your business, whether that's moving into new offices, employing your first team member, start selling your product overseas, or keep going as you are?
All those questions and more are answered in this easy-to-read bitesize guide to finance and accounting for small businesses.
Selling for Small Business
Selling for Small Business is a straight-talking, jargon free book which aims to help you get sales easily, effectively and ethically! No tricks, no gimmicks, no con jobs! Selling for Small Business will share with you a simple process, taking you and your potential customers on a journey that leads to a logical outcome - a sale. It will lead the reader to develop a logical approach to selling which fits their values, their business, their personality and which works for them. It will result in the reader having a vital sales habit for life, not just a quick fix.
Selling for Small Business also aims to demystify the selling process for non-sales professionals, helping readers examine their own negative beliefs around selling and sales people, building their confidence and helping them develop a 'can-do' approach. The book will explain that one doesn't have to turn into an all-singing, all-dancing 'sales rep' to win sales and grow a business successfully; there is another way.
Pitching for Small Business
Have you come up with the next big thing? Or found a new way to improve an existing idea? Either way, your next step is to get your product into the stores on the high street. This may seem daunting or even unachievable but you can do it, without the need for warehouses full of stock and expensive consultants.
In this new book, Laura Rigney, founder of Pitcher House (www.pitcherhouse.co.uk), draws on her years of retail sales experience to help you navigate the path from product development and branding to pitching your idea to buyers at high street and online retailers.
Topics covered include:
- Building a strong brand.
- The best sales methods for your product.
- All the prior research required, including market and industry research, retailer backgrounds, and how to conduct it.
- Where to find information about buyers and how to approach them.
- How to structure and deliver your pitch to buyers.
- How to maintain and grow your business once your products are stocked.
There are also invaluable case studies that give you an insight into what to expect, both from buyers, who describe what makes a good and bad pitch, and from business owners, who describe their experiences. Learn the pitching dos and don'ts from both sides.
Pitching For Small Business is your essential guide to getting your product on the high street.
Twitter your Business
Making an impact, 140 characters at a time
Twitter is not 'a get rich quickly tool'. You will achieve very little by just having an account. It takes time, effort and commitment to stand a chance of success on Twitter. However, if you are prepared to spend some time on Twitter each day finding people and conversations where you can add value, then things may well happen for you.
The real value of Twitter is in the ability to search for real people talking about real stuff, right now and in real time. This offers individuals, businesses, brands the real opportunity to stop talking at customers and start talking with customers. A subtle but huge difference.
I'm sure this is just the beginning of a whole series of useful ebooks which will get you thinking about your business in a whole new light. I'm off to buy the whole lot of them, and I think you should too!
My Great Web page